The fashion world was in complete state of ecstasy once H&M and Erdem decided to make a line together.
Exclusive brand Erdem has partnered up with the famous retail company, H&M, and created a mind-blowing collection that has got fashion world on its toes. From their ads that were a great intro in what we can expect with their rich graphics, beautiful models, soothing music to amazing scenography to the fashion line that does not lack in creativity, beauty, and quality. And a dash of controversy.
Erdem is, its safe to say, a young company as it was established in 2005, that has made it far in fashion world thanks to the quality of their designs and clothes. Erdem is known for their vibrant prints and experimentation with textile. It has a lot of famous customers such as non less Dutchess of Cambridge among many.
“From the moment we started talking with Erdem about the collaboration, I was captured by his vision,” said Ann-Sofie Johansson, H&M’s Creative Advisor.
“For Erdem x H&M he has created an enchanting world full of beauty, delicacy and rich details.”
“These are special pieces you will want to wear forever.”
Erdem is not the first high fashion house that has successfully collaborated with H&M. Erdem has now found itself in the company of giants such as Alexander Wang, Karl Lagerfeld, Viktor and Rolf, Roberto Cavalli and so on.
The collection will be available both online and in all stores H&M has worldwide. Prices range from quite low to moderately high.
The name of their campaign is ”The secret life of flowers” and you have guessed it, collection if filled with floral patterns.